SWOT Analysis的知識點內(nèi)容想找老師輔導(dǎo)復(fù)習(xí)一下,先找老師復(fù)習(xí)這個,如果老師教的還不錯的話能不能安排老師輔導(dǎo)一下我其他的商科課程內(nèi)容呢
可以的,我們可以先匹配一位老師輔導(dǎo)同學(xué)SWOT Analysis的知識點內(nèi)容,如果同學(xué)認(rèn)可這位老師的授課模式和授課內(nèi)容,我們可以安排老師繼續(xù)輔導(dǎo)同學(xué)的其他課程內(nèi)容。
What is SWOT?
SWOT is a type of strategic analysis that identifies and analyses the main internal strengths and weakness and external opportunities and threats that can influence the success and future direction of a business
Carrying out a SWOT analysis helps managers to focus their attention on the key areas within the company whilst also considering external influences
Indicates the current position of the company and aids decision making
SWOT is an acronym for:
Strengths
Weaknesses
Opportunities
Threats
SWOT considers both the internal and external environments
Strengths and weaknesses are internal factors
Opportunities and threats are external factors
企業(yè)做的比較好的,就是企業(yè)自身在產(chǎn)品研發(fā)或是制作過程中的優(yōu)勢
市場份額,企業(yè)銷量和同等競爭者在市場中所占的百分比。
unique selling point獨特賣點,不同于其他企業(yè)的獨特賣點
technological innovation 技術(shù)進(jìn)步,整個社會的進(jìn)步,這個行業(yè)中的新技術(shù)產(chǎn)生。
strong research and development capability 企業(yè)自主研發(fā)能力較強
Favorable corporate image and reputation企業(yè)形象
demographic and social lifestyle changes 人口變量和社會生活
brand loyalty品牌忠誠
poor location地理位置不好
restricted product range有限的產(chǎn)品線
new entrants in the market市場的新進(jìn)入者
economic recession 經(jīng)濟衰退
demotivated employees 工人積極性不高
liquidity problem現(xiàn)金流問題
inflation 通貨膨脹
adverse changes in fashion and tastes 消費過程中的消費品味發(fā)生變化
在這個過程中能被企業(yè)自身控制可以叫為strengths 和weaknesses
商業(yè)合作伙伴關(guān)系,政治開放,由競爭轉(zhuǎn)為合作,戰(zhàn)略合作
消費者口味的變化,可以是機會,也可以是挑戰(zhàn)
deregulation放松管制,encourage FDI(foreign direct investment 對外直接投資)
以上是關(guān)于SWOT Analysis的知識點內(nèi)容筆記,同學(xué)可以簡單做一下參考,我們的老師在授課的過程中,同學(xué)自己可以記一些筆記方便后期的復(fù)習(xí)復(fù)盤。