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  課程顧問-小管家 2023-04-24 14:28:53

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  同學(xué)你好，我們可以輔導(dǎo)香港大學(xué)Master of Science in Marketing市場營銷碩士的課程。

  我們曾經(jīng)輔導(dǎo)過非常多市場營銷專業(yè)的同學(xué)，我們也儲備了大量的市場營銷專業(yè)的師資。同學(xué)可以聯(lián)系我們課程規(guī)劃老師，幫助同學(xué)匹配相關(guān)專業(yè)的老師進(jìn)行授課輔導(dǎo)。

  The programme is composed of three groups of modules on (1) marketing insights, (2) analytical tools, and (3) decisions framework for marketing professionals. It is designed to be strategy-oriented with an all-rounded training to sharpen your analytical, communication and intellectual skills. Ethics and sustainability issues with a corporate profit-making orientation are also embedded in the programme.該課程由三組模塊組成:(1)市場營銷洞察，(2)分析工具，(3)市場營銷專業(yè)人員決策框架。它被設(shè)計為以戰(zhàn)略為導(dǎo)向，通過全面的培訓(xùn)來提高你的分析、溝通和智力技能。該方案還涉及以企業(yè)利潤為導(dǎo)向的道德和可持續(xù)性問題。

  

  The programme requires a total of ten courses (60 credits), including five core courses (30 credits) and five elective courses (30 credits). Classes will generally be conducted during weekdays at the HKU Cyberport Campus. In addition to our faculty members, experienced industry professionals will be involved in the teaching. All courses are taught in English. 該方案共需要10門課程(60學(xué)分)，包括5門核心課程(30學(xué)分)和5門選修課程(30學(xué)分)。課程一般于平日在港大數(shù)碼港校園舉行。除了我們的教職員工，經(jīng)驗豐富的行業(yè)專業(yè)人士將參與教學(xué)。所有課程都用英語授課。

  Core Courses核心課程

  MSMK7001 - Strategic Marketing Management戰(zhàn)略營銷管理

  MSMK7002 - Consumer Insights 消費者洞察

  MSMK7003 - Applied Marketing Research and Metrics應(yīng)用市場調(diào)查和指標(biāo)

  MSMK7004 - Marketing on the Internet互聯(lián)網(wǎng)營銷

  MSMK7005 - Business Model Design and Marketing Innovation (Capstone course) 商業(yè)模式設(shè)計與營銷創(chuàng)新(Capstone課程)

  Elective Courses選修課程

  MSMK7011 - Service Marketing and Management服務(wù)營銷和管理

  MSMK7012 - Global Technology and New Product Strategies全球技術(shù)和新產(chǎn)品戰(zhàn)略

  MSMK7013 - Branding Strategy品牌戰(zhàn)略

  MSMK7014 - China Marketing中國營銷

  MSMK7015 - Advertising and Integrated Marketing Communication廣告與整合營銷傳播

  MSMK7016 - Global Marketing全球營銷

  MSMK7017 - Selective Topic in Marketing Strategy營銷策略中的選題

  MSMK7018 - Entrepreneurial Marketing創(chuàng)業(yè)營銷

  以上便是關(guān)于香港大學(xué)市場營銷專業(yè)的課程內(nèi)容介紹，如果同學(xué)在學(xué)習(xí)市場營銷的專業(yè)課程的時候，有需要我們老師幫忙輔導(dǎo)的內(nèi)容，可以直接聯(lián)系我們。

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