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  課程顧問-小管家 2023-04-21 08:55:57

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  商業(yè)計(jì)劃是為客戶準(zhǔn)備的，因?yàn)樗麄冃枰涝摦a(chǎn)品是否符合市場目標(biāo)而不是該產(chǎn)品的實(shí)用性，同時(shí)也是為政府準(zhǔn)備，因?yàn)檎枰私猱a(chǎn)品的法律，經(jīng)濟(jì)和補(bǔ)貼問題是否符合要求等諸如此類的問題。(Business plan is prepared for customers for they need to know whether the product serves the purpose or not and the utility of the product, for government because it is necessary to know for government whether the legal economical and subsidy concerns are met or the like.)

  那么一篇商業(yè)計(jì)劃書通常需要包含哪些內(nèi)容呢?通常情況下，一篇優(yōu)秀的商業(yè)計(jì)劃書(Business Planning)需要包含以下幾個(gè)部分

  Executive Summary

  Background/Industry Research

  Competitor Analysis

  Customer Profile

  Product Range

  Personnel

  Operations Analysis

  Legal and/or Technical

  Sales and Marketing

  Financial projections

  References

  Appendix

  當(dāng)然，這不是每個(gè)Business Planning都必須遵守的內(nèi)容結(jié)構(gòu)，同學(xué)們需要根據(jù)各自Module上的寫作要求具體決定。比如說，斯旺西大學(xué)MN-M552business planning這門課，我們就根據(jù)他的具體要求，列出如下結(jié)構(gòu):

  1.0 Background and industry research (背景與行業(yè)分析)

  1.1 Background

  1.2 Industry research

  1.3 Summarised opinion

  2.0 Competitor analysis (競爭對手分析)

  3.0 Customer profile (顧客介紹)

  3.1 Segmentation

  3.2 Targeting

  4.0 Product range (產(chǎn)品范圍)

  4.1 Products

  4.2 Value addition

  4.3 Market gap

  5.0 Personnel (人事部門)

  6.0 Operations analysis (運(yùn)營分析)

  7.0 Legal/technical (法律與技術(shù))

  7.1 Legal

  7.2 Technical

  8.0 Sales and marketing (銷售與市場推廣)

  9.0 Financials (財(cái)務(wù))

  9.1 Sales and cost forecast

  9.2 Cash flow analysis

  9.3 Profit and loss statement

  9.4 Key ratios

  References

  Appendix 1 Interview questions

  綜上例子所述，同學(xué)們可以發(fā)現(xiàn)，一篇好的business planning必須包含competitors analysis。

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